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14 blog posts Filter

The Property Escalator

May 18, 2018

Uncategorized

The property market is like an escalator. Sometimes it goes up – as it has recently and sometimes it goes down. In different areas, it may move at different speeds, even in different directions. One area may be falling while others are still rising. Sometimes the escalator stops. In some areas, right now, the escalator […]

Should You Have a For Sale Sign?

November 16, 2017

Marketing

When selling a property you should consider the effect of all the marketing your appointed agent does on your behalf. One component of this marketing is a For Sale sign. Should you have one outside your property? Real estate trainers call signs ‘silent salespeople’. Here are some of the most common options considered by home […]

When is the best time to sell?

October 1, 2017

Selling

What is the best time of the year to sell ones’ property? Some say spring because the weather is great and the property looks its best. During springtime the garden is full of colour. Many will say winter is a bad time to sell because it’s cold and wet and there’s no colour in the […]

THE DIFFERENCE BETWEEN HIGH AND HIGHEST

August 16, 2017

Selling

A high price, even one that delights sellers, may not be the highest price. No matter how high a price appears to be, the question remains: “Is it the highest price?” If more agents asked this question, more sellers would receive higher prices. If a seller wants $500,000 and the agent lists the property for […]

Nobel Prize-Winning Concept

June 5, 2017

Selling

If you are like most sellers, the thought of selling your home can be daunting. Selling your home is not usually something you do more than once or twice in your life. So how do you know what to expect or more importantly how to sell for the highest price? When it comes to getting […]

Control

June 4, 2017

Negotiation

Agents should be in control of events. Negotiation is about control.  To do this they have to discover the seller’s minimum and the buyer’s maximum. Whether a property is sold by Private Treaty or Auction, most agents never discover the buyer’s maximum. How can an agent possibly get the highest possible price for a seller […]

The True Value of your Home

March 12, 2017

Selling

Selling your own home is one of life’s most emotional moments for most people. Emotions can replace logic. Calling in agents for advice on what your property is worth often creates more confusion. Most sellers do not realise that there are many factors that can contribute to the value of their property. The real estate […]

The Pricing Game

March 2, 2017

Marketing

It wasn’t so long ago, when a homeowner decided to sell their property the agent would advertise it for the agreed price. The price was set by the agent in consultation with the homeowner. The advertised price was simply the price the owner wanted. It was straightforward, transparent and honest. Why is the advertised price […]

Expensive web advertising drives off market transactions.

February 7, 2017

Uncategorized

Expensive web advertising drives off market transactions. Real estate agents across the country are increasingly moving toward off market transactions. An off market transaction is defined as one where the agent only markets the property to their database and known buyers rather than listing on prominent media websites. Given the sophistication of industry Customer Relationship […]

To Open or Not To Open?

January 2, 2017

Open Homes

I have gone on record as not being a big lover of Open Inspections. I think there are better ways to demonstrate a property to potential purchasers. And while there are many reasons for this here is one that, if you are a home seller, you might find compelling. Open Inspections can leave you exposed […]

Would the REAL Clearance Rate Please Stand Up

September 11, 2016

Auctions

Call me stupid but I would consider an auction sale is one where the property sale occurs on the fall of the hammer, right? Well, with this concept in mind let’s analyse a typical auction and the weekly sales report. Scenario 1 Properties offered for auction   1025 Properties sold             […]

Is There Anything Better Than Auction?

May 17, 2016

Auctions

Is there any better way to sell than by auction? Many agents will say, “No!” but then again, they’re trained to say that. There can be no doubt that auctions often get a high price, but can they guarantee to get the highest price? Buyers Agents represent purchasers, and not home sellers. A Buyers Agent […]

Maintaining the Investment

May 10, 2016

Rentals

There are some realities about owning & managing an investment property that landlords should accept before they become landlords. If not, the investment property that was meant to serve you as a rock solid performer can cause unwanted expenses, energy and stress. It is commonly accepted that tenants on the whole will not maintain a […]

Everything IS Negotiable

May 4, 2016

Negotiation

Negotiation skills are essential for success in real estate sales. Incredibly, almost unbelievably, most real salespeople have never studied negotiation. Research shows that less than 5 percent of real estate salespeople have read a book on negotiation.  This is disgraceful! Throughout the world, home sellers are losing millions of dollars because their trusted representatives refuse […]